Fightscene staat sterk voor kwaliteit, 24uur levering en betaalgemak Fightscene verkoopt vechtsportkleding en is specialist in personal branding. Alle vechtsport-artikelen
in onze webwinkel zijn van topkwaliteit. De vechtsportkleding (kickboks, judo, karate, MMA, maar ook Aikido, Taekwondo, Jiu Jitsu, Ninjitsu en Kung Fu) is gemaakt voor langdurig intensief gebruik. Fightscene is opgezet door vechters die een passie hebben voor vechtsporten. Wij begrijpen wat onze klanten van een vechtsport webshop verwacht. Is er iets op onze web-site niet helemaal duidelijk, of kun je niet vinden wat je zoekt, dan kun je ons altijd bellen of met ons chatten. Nou ja, bijna altijd. Als je met een brandende vraag zit terwijl wij slapen, stuur ons dan een e-mail.

Kijk voor meer Informatie op www.figtscene.nl

The Top 10 Social Media Success Stories of 2012 & What We Can Learn From Them

The rush to capitalize on social networking in the past year has produced some amazing social media success stories that defy logic. Unfortunately, it’s also been responsible for far too many spectacular failures that never delivered on the promise of the medium. Creating a blockbuster social media campaign that confers superior ROI and makes an actual impact overall is equal parts art and science. The best approach is to look at what’s worked for others and emulate those examples. Here, in no particular order, are the most successful social media campaigns of 2012 and their inherent lessons to be learned.

1. Obama 2012

Granted, President Elect Barack Obama had the advantage of incumbency going into the 2012 U.S. Presidential Elections. Regardless, he made skillful use of social media to lock down an election that may have otherwise been a close race. Considering his popularity with young people and the use of social media by his main demographic, it was the wisest choice. In particular, the Twitter front and the use of the #Romnesia tag to frame the debate was clutch. The point is that social media success revolves around knowing your target audience and catering to them for the highest returns.
2. Share It Up from Hertz

Widely-recognized rental car company Hertz is a textbook example of an established company that uses social media in innovative ways to boost recognition and sales. Their Share It Up campaign on Facebook used social coupons to increase visibility. Users who shared coupons with their Friends on Facebook could accrue greater and greater discounts based on how much they proliferated the Hertz message. At least 45% of users who saw the coupon ended up sharing it. By offering a tantalizing discount on a common good, they amplified the power of social networking for greater long-term results that lasted.
3. Jetsetter’s Pin Your Way to Paradise

Pinterest has been a major boon to bloggers, large companies and small startups alike. It’s a natural fit for a site like Jetsetter, the travel portal that sparks the imaginations of vacationers worldwide. Their Pin Your Way to Paradise promotion garnered loads of interest and boosted referral traffic by a whopping 150%. This campaign is a perfect case study of how to match the appropriate networking site with the right business. As a social media success story, it’s a terrific blueprint for smaller brands who’re looking to raise awareness and make the most of what they’ve got.
4. Ikea

Swedish home furnishing giant IKEA pulled off a stunning social media success story with its interactive shopping catalog Celebrate Brilliantly. Located on IKEA’s U.S. website, it’s packed with video clips that incorporate sharing options for users who want to send gift ideas to family members and friends via Pinterest and Facebook. When shoppers see something of interest, they can click it to signify a Facebook Like or a Pinterest Pin. Their campaign demonstrates the value of making sharing seamless and easy, as well as the possibilities that come with user-generated content curation in a consumer setting.
5. Sharpie

For a company that’s been around since 1964, Sharpie knows how to refresh their image in imaginative ways. The Sharpie Equals… campaign made it easy for users to express how they felt about what the brand means to them. In addition, the company broadly embraced Facebook Likes, Twitter hashtags and more to keep themselves visible on the web’s most prominent forums. The key here is that even established brands can’t rest on their laurels. A bonus takeaway is that listening to customers and fishing for feedback to understand their concerns is one of the best uses of social media marketing in the 21st century.
6. Book Burning Party

Outright lies in a social media campaign are usually something to avoid, but they’re occasionally a great way to promote a cause. The humble city of Troy, Michigan, found that it couldn’t afford to pay its public library bills. So, they advertised a book-burning party on Facebook to publicize their plight. Rather than torch books, however, they focused attention on their dire situation. The lesson is that controversy can be a fickle fire to control. Still, it can be a potent weapon for philanthropic good. Using it for commercial reasons is even more of a crapshoot, so tread lightly.
7. Mercedes A Class

Luxury automobile companies typically have no shortage of advertising dollars. Mercedes-Benz isn’t an exception. What makes their unique promotion different is its take user interaction. Their option-based campaign in the vein of Choose Your Own Adventure put the power in the hands of the viewer by allowing them to control the outcome of their ads. It also added an element of excitement into the overall mix. The lesson to be learned from their promotion is that social media success stories ultimately depend on involving the recipients of the advertising. A high degree of participation from your target audience is ultimately crucial.
8. Live Off Groupon

Brought to you by a “regular guy” by the name of Josh Stevens, the Live Off Groupon promotion highlighted the possibilities of a down-on-its-luck startup looking for a second, redemptive shot at glory. The gist of the promotion was this: one ordinary man would live off of Groupon discounts for a whole year. It was a risky proposition and its results are dubious. However, it managed to achieve an organic surge in interest for a beleaguered web company quickly losing clout. The first lesson is that the word “free” carries some serious currency. Secondly, an outside-of-the-box promotional idea is a legitimate path to social media success if implemented correctly.
9. Tweet Pie

Sometimes, the minimum amount of content can reap the maximum amount of rewards in the field of social media success. Tweet Pie began as a way to publicize a charity known as FoodCycle. In its short time on the Interwebz, it took on a life of its own. Using 140-character recipes, it successfully crowdsourced the collective knowledge of its users for the betterment of all and furthered a rather noble goal. Quite possibly the best example yet of a campaign that fully leverages the power of social media, it’s well worth emulating when devising a social media success story of your own.
10. Southwest Airlines’ LUV2LIKE

Facebook fans of Southwest were given the promotional code “LUV2LIKE” in order to promote the “Wanna Get Away” flights this fall. By booking flights in advance, customers could take advantage of a 50% discount on flights all over the world. Granted, Southwest probably lost a decent amount of money through this promotion. Regardless, it conferred a lot of popularity and attention to a company in an industry hurting for revenue. The lesson here is that coughing up dough in the short term can really help to boost profits in the long term through social media campaigns that spread like virtual wildfire.
The Larger Lesson
The most important component in any social media success story on every level is people. From business people to consumers to the marketers that attempt to bring them together, the actors involved in any social media campaign matter the most. Familiarity with social media tools is just one part of the equation. Knowing how to use those tools creatively is far more important. If you want your next campaign to be a social media success story, you’ll need to provide serious ingenuity in spades to pull it off and stand apart from the crowd.

Nearly Every Business Can Bring Their Audience Together With Basic Community Building Principles

Most community literature can be boiled down to this: 'get people in the same room and get them to talk to each other'. If you can do this, you’re usually doing a great job. If you're a business, getting your audience talking in the same room is easier than you think.
For example…

• A plumber can host a monthly gathering of customers where he demonstrates how to fix basic plumbing problems. Teach customers some basic trade skills and ensure they enjoy talking to each other. Perhaps team up with a mechanic and an electrician for a big winner.

• A pizza place can invite their best customers each month to an evening of free pizzas. Drinks, pizza and food. Nobody will turn down free pizzas. They might just enjoy meeting up with each other too.

• A communications consultancy can book a venue every month, provide free dinner and drinks to clients. It's simple to organize, clients might like the networking opportunity and you become the centre of your client's community. 

• A super-huge organization can invite their best customers to come by to the headquarters once a month. They can give honest feedback to the company whilst enjoying the open discussions, drinks, food and first look at new products.

Do you notice a pattern? By offering something ridiculously simple (free food and drink, usually) you can bring the people you want to talk to each other into a place where they will talk to each other. This is such a cost-effective step to building a sense of community, it's staggering more companies don't do it.

Different Types Of Communities

There are, broadly speaking, five different types of communities.

1. Interest. Communities of people who share the same interest or passion.
2. Action. Communities of people trying to bring about change.
3. Place. Communities of people brought together by geographic boundaries.
4. Practice. Communities of people in the same profession or undertake the same activities.
5. Circumstance. Communities of people brought together by external events/situations.

About 90% of community projects, especially branded communities, try to develop a community of interest. But a community of interest competes without our mental leisure time. Communities of interest are the hardest type of community to develop.
Why not consider exploring the other four types of community. It might set you apart from the competition and broaden your audience considerably.

The 11 Fundamental Laws Of Building Online Communities

1. You must have a community manager. You absolutely must have someone who wakes up worrying about your community every morning.
2. Your community must have a purpose. Your community must have a purpose that matters to the people you’re trying to reach. You shouldn’t be creating the purpose, you should find a purpose a lot of people care about and build a community around it.
3. You must use whichever tool/platform your members are most familiar with. Don’t use MySpace if your audience isn’t on it. Don’t use the shiniest or most obscure tools available. Use whichever tool your audience is most familiar with.
4. You must create content about your community. Communities are about people, make sure you write about community members as much as you write about your organization.
5. You must build personal relationships with your top members. If you want to have real authority, you must be liked by the people who your community respects. You need to have good, two-way, relationships with your top members.
6. You must let heated debates happen. Good debates are vital for successful communities. You should let them happen, if not encourage debates on topics of controversy.
7. You must begin building the community before you launch the website. Don’t have a dead launch today. Work slower. Connect people before you launch the website. There should be a huge need for the website before you launch it.
8. You must recognise individual contributions from members. People should love to be recognised as much as you should love to recognise them. Recognition is free to give and the most important way to encourage further contributions.
9. You must encourage members to recruit friends. The best way to grow an online community is by referrals. You must create a referral strategy which includes tactics for members to invite their friends.
10. You must share control and power with members. You need to hand over control and power to members to help run parts of your website. This increases their involvement and ownership. In turn they will continue recruiting their friends and increasing their level of activity.
11. You must not use your admin powers unless absolutely necessary. …the best community managers are those that use their admin powers as little as possible. Every post you remove is an admission of failure. You let the wrong members in, didn’t create the right environment, can’t command authority without a big stick…

Day 3

Linkedin
- How to Create a Strong LinkedIn Profile
-10 Tips To A More Professional LinkedIn Profile

Creating an Online Community
http://www.feverbee.com/2013/02/how-to-build-an-online-community.html

-The 11 Fundamental Laws Of Building Online Communities

-Voting Systems

Different Types Of Communities

Basics Community Building Principles

- Settings Targets For Your Online Community

- Develop Community Management Strategy

- A Simple Formula For A Successful Online Community

- Don’t Target The Wrong People

Managing an Online Community

- High Value Community Management

- Attaining Power And Influence

- Social Media Engagement

- Community Guidelines

Businesses which have succeeded using social media

The future of Social Media 

What next? Bleeding edge social media

Course Summary

How to Create a Strong LinkedIn Profile

How strong is your LinkedIn profile? A powerful profile can increase your visibility online. You may or may not know that when your profile is 100% complete, you will get a higher search ranking. Your LinkedIn profile is key to your online success, because potential partners, clients, recruiters, and employers use LinkedIn as one of their first stops to assess you. It’s important to have as much of your profile completed as possible, because it helps with your personal branding. Recruiters are known for searching through LinkedIn to fill positions, because it’s an amazing resource, and it’s free. Passive job seekers and those not looking for employment should also have a profile that is 100% complete if possible, because you want to make a good first impression if anyone “googles” your name. One which is 85% complete is also acceptable, but anything less than that, and you have some work to do. Below are some tips on how to create a strong LinkedIn profile. The sections necessary to finish in order to have a 100% complete profile, are highlighted in red.

Photo Courtesy of bpsusf on Flickr

Resume – You MUST upload your résumé to complete your profile. Doing so also automatically fills in the information in most of the sections, and brings you to about the level of 75% complete. You might have to tweak it and check for spelling before saving changes. If you choose not to upload your résumé, and manually complete all information, your LinkedIn profile will be at 85% complete (without recommendations). There will still be enough details on it to make a good impression.
Photo – Besides your name, the first thing people will notice is your photo. Not having one is a mistake. You should use a sharp, well-lit portrait with a solid or blurred background, and have it on most networking sites, i.e. Facebook. This consistency helps brand you online. Consider uploading your photo to Gravatar which is an image that uniformly identifies you on various sites.
Professional Headline – This is located just below your name, and is usually your current position, but it’s better to have a headline that describes what you do, rather than just stating a job title. Click edit near your name, and make your change where it states Professional Headline. The use of strong keywords is wise.
Employment – You need to add your current and previous two positions. If you’re just starting out or have been out of the job market for a while, the positions can be part-time jobs, internships or volunteer work. If you are unemployed and need help completing this section, read this post for further advice.
Education – List your highest levels of education. You don’t necessarily need to have a degree (yet) to list your college or university. You just can’t claim a degree for it. The same goes for high school. If you are working on your G.E.D. you can list your high school, but you can’t claim having your diploma. You can now add school activities and societies, so add whatever you have participated in.
Websites – Instead of keeping the default settings of Company Website, Personal Website, and Blog, the actual names of the sites should be listed. This gives a more polished look, which you can achieve in a minute. Choose to edit your profile, then in the section for websites, click edit for the first site listed. Where it lists the type of site, click to get a menu and choose “other”. Fill in the name of your site in the box to the right, and the URL in the box below “other”. You can do this for up to three sites, and then click “Save Changes” at the bottom. If you don’t have a company or personal website, or even a blog to share, you can add your Facebook, Flickr or YouTube accounts if you’d like. Be careful what you share on these sites, especially if you list them. Never say or upload photos or videos that you wouldn’t want a future employer to see. Consider fine tuning your Facebook URL or WordPress blog posts with these tips.
Twitter – Not everyone has a Twitter account, so this is not necessary to add, but if you have one or two accounts, please list them. Also remember to keep your tweets as professional as possible if you list your account(s). Check here for Twitter tips.

Public Profile – You can edit your LinkedIn Public Profile URL to customize it to contain your actual name, i.e. http://www.linkedin.com/in/johndoe.  Also, to improve your SEO (Search Engine Optimization), select “Full View” to increase your ranking.

Summary -  This should be a concise version of your employment history and specialties. It’s perfect for people to get an overview of your skills before having to scroll down to view your detailed experience.

Specialties – Use as many keywords as possible to describe your capabilities. Consider using Google Keyword Tool to find appropriate keywords that have the most search hits. This section can really boost your LinkedIn SEO by providing essential words recruiters are searching to locate you.

Experience – The more details you give, the better recruiters can find you via search engines. Tip: At the end of each position’s description, skip a space and write a string of all of your keywords for that position for improved LinkedIn SEO.

Applications - Add third-party applications, which can be found at the top bar. Click on “More” and the drop down menu will give you choices, i.e. SlideShare, WordPress or Box.net to share your work from other sources right on your profile page. Events and TripIt are both great apps for sharing upcoming events and travel. I sometimes find out about panel discussions or seminars by viewing the schedule of others. These applications help to customize your profile.

Groups – It’s a good idea to join as many groups in your industry as you can keep up with. It’s a great place to exchange ideas. or help one another with obstacles.

Recommendations – It is suggested to have three recommendations. You actually need them to achieve 100% completion of your profile.

Personal Information – This is optional, and many people feel uncomfortable listing this. If you have a Google Voice or a business number you don’t mind listing, it will give people another option of how to contact you.

Contact Settings – Here’s where you can add an e-mail address if you’d like. Where it asks: What advice would you give to users considering contacting you? You can add any contact information including your e-mail address, which can be your company e-mail, or web-based address, i.e. gmail or hotmail. FYI, some might be skeptical of a web-based account due to the fact that spammers use them.

Profile Layout - You can rearrange your sections in the edit mode by dragging the section to where you want it to be. This gives you a chance to customize the order of your profile.

10 Tips To A More Professional LinkedIn Profile

http://www.hongkiat.com/blog/professional-linkedin-profile/

Logo 1

Social Branding

Day 2

First Social Media Exercise

Taking first day, Back to Face book

Open www.facebook.com

Dig deeper in to Face book

-Create a Face book Fan page

https://www.facebook.com/pages/create/?ref_type=sitefooter

Preparing for Promotion

-       Page Must be full with logo and we will talk about our content.

Go to the website. http://www.logomaker.com/ Create a Logo load that up on the page.

Create a banner www.mybannermaker.com or take a picture Load it up on Facebook page.

Page optimization

http://blog.getpostrocket.com/wp-content/uploads/2013/04/pr_ig_18sweettips103.png

-Place interesting content.

https://www.facebook.com/about/sharing

-Post pictures and videos.

http://getpostrocket.com

-Ask questions.

Tips

https://sproutsocial.com/

https://hootsuite.com/ https://www.facebook.com/business/overview

Social Media Strategy/ Sales Strategy.

-Objectives and goals.

Template Social Media Strategy School/Office/Department: __________________________________________ Social media project lead(s): _________________________________________________ Date compiled: ____ / ____ / ____

Date approved: ____ / ____ / ____

Goals: (e.g. build buzz/awareness, promote program/event, create a community for a specific audience)

Metrics for success: (e.g. buzz/conversation, brand awareness, traffic to website, subscribers/followers/fans, audience insights)

Content Types: (e.g. event updates, news items, interviews, blog posts, photos, trivia, questions)

Cross - Promotion strategy: (i.e. social media tie - ins to companion SM channels, e - mail marketing, print materials, website, etc.)

Tracking tools: (e.g. bitly links, Google Analytics, Facebook Insights, YouTube Insights)

Facebook

Do we create a fan page, group, and/or event listing?

What related Facebook properties currently exist?

Who will administrate our Facebook presence? (add specific names) o Process for sharing administration (i.e. posting schedule, who answers questions, etc.) Posting frequency?

Monitoring/responding frequency?

What content types will be shared? (e.g. even t updates, news items, blog posts, photos, trivia, questions)

What content will be solicited? (e.g. answers to questions, photos/video)

How will we acquire more fans?

Contests? (e.g. retweet for a prize)

Will we use Facebook ads?

If so, for what and to what end?

Twitter

Do we create a Twitter account?

What related Twitter properties currently exist?

Who will have access to the Twitter account(s)? Process for sharing administration (i.e. posting schedule, who answers questions, etc.)

Tweeting frequency?

Monitoring/responding frequency?

What content types will be shared? (e.g. event updates, news items, blog posts, photos, trivia, questions)

What content will be solicited? (e.g. answers to questions, photos/video)

Contests? (e .g. retweet for a prize)

Blog

Do we create a blog?

What related blogs currently exist?

Who will have posting access to the blog?Process for sharing administration (i.e. posting schedule, who answers questions, etc.)

Blogging frequency?

What is our edit orial calendar?

What categories and tags will we include?

Comment monitoring/response frequency Comment monitoring/response policy what content types will we post? (e.g. interviews, multimedia, trivia, updates) What content will be solicited? (e.g. answer s to questions, photos/video)

You Tube

Do we have video content for You Tube?

What related video content/You Tube channels currently exist?

Who will have posting access to You Tube?

Posting frequency?

Comment monitoring/response frequency Comment monitoring /response policy what topics will our videos cover? (e.g. walking tours, interviews, event recaps)

Will we solicit video content to upload ourselves or add to a playlist?

Will we create playlists?

If so, what will we create?

Will we favorite external video s or add to playlist(s)?

Linked In

Will we utilize an existing Linked In group or create a new one?

Will we create a Link edit event?

What are the targets and goals you want to achieve?

-Branding.

Social Media Advertising

Working witch Facebook Advertising

https://www.facebook.com/video/video.php?v=10150228703690484

https://www.facebook.com/advertising/how-it-works

Content Marketing/Posts

Ads

Tags

Marketing tools and techniques

Internet Growth Statistics - the Global Village Online

www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

Social Network

Social Network ing Defined A social networking service is any website or application that focuses on connecting its users. These connections are often based on shared interests, activities, or real - life relationships. Users are typically single individuals, though businesses, organizations, and public figures are often represented on social networks. According to a 2011 survey, 65 % of American adults 1 who are regularly online (and 47% of all American adults 2 Popular Social Network Services ) use social networking services . Facebook Launched in 2004, Facebook boasts over 1.1 bil members and consistently ranks among the world’s most visited websites 3 Facebook users connect with other individuals as “friends.” Facebook friends can chat, send private or public messages, and interact via games and applications. Users may also “like” or “recommend” businesses or organizations. . Common Facebook Terms 4 App Short for “application ,” apps extend the out - of - the - box Facebook experience. Users can install apps to play games, share media, or integrate with services outside of Facebook. Comment Users can leave comments ( short messages ) on almost every action within Facebook. Friend Facebook users you connect and share with. Group s User - created groups of people that share information and interact on Facebook. Like The ubiquitous gesture to indicate positive feedback on Facebook. News Feed The Facebook page that displays activity from a user’s social network. Page Businesses, brands, and public figures connect with Facebook users via pages. Users who like a page receive updates from that page in their news feed.

The most basic form of communication in Facebook ; a brief message, link, or media that syndicates across a user’s network.

Timeline The collection of status updates, photos, and other Facebook activity designed to collectively tell a user’s story. Users and page administrators choose what inf ormation to share on their timeline. Click a user name or page name to display their timeline.

Launched in 2006, Twitter is a microblogging and social networking service that allows users to “follow” each other. Users also send and receive “tweets , ” which are text messages up to 140 characters. Twitter boasts over 140 million active users who generate over 500 million tweets each day. 5 Businesses and brands search Twitter to gain insight into consumer sentiment and brand awareness, and many organizations use Twitter as an official communications marketing and/or service channel. As of June 2011, 13% of adults who are regularly online were Twitter users. Common Twitter Terms 6 @ The “@” symbol indicates a Twitter user. When a n “@” symbol precedes a username to begin a tweet, the tweet is treated as a Reply (see below). When the “@” symbol precedes a username in the body of a tweet, it is considered a Mention (see below). Bio The publicly viewable section of a Twitter user’s profile, currently limited to 160 characters. Direct Message Also known as a “DM” or a “message,” these tweets are shared only between the sender and the recipient. A user can only send a direct message to a follower. FF Short for “Follow Friday,” when Twitter users often list other users they’ve deemed worth following. Follow Twitter users “follow” each other to subscribe to their tweets or updates. #, Hashtag The “#” symbol indicates a hashtag, used to tag keywords in a tweet. When a “#” symbol precedes a word, Twitter turns the hashtag into a link that, when clicked, automatically retrieves similarly tagged tweets. Mention A ny twe et that contains a @username ; tracked independently on the Mentions Tab. Twitter a t a Glance Users: 140 m illion Web Rank: #8 Features: social networking, microblogging (called “ tweets ”)

Microblog Short - form content, typically only a few sentences in length. Reply, @Reply A tweet posted in reply to another user’s tweet, replies always begin with @username. Users only see other users’ replies if they follow both the sender and the recipient. Retweet, RT Twitter offers the ability to re - tweet another user’s tweet. A tweet beginning with “RT @username” indicates a retweet from @username. Tweet The basic form of communication in Twitter; a tweet can be up to 140 characters in length. Username Twitter users identify themselves with unique usernames, up to 15 characters in length

Launched in May 2003, LinkedIn focuses on professional social networking – social networking related to professional development – and has more than 225 million r egistered users 7 . As of March 31, 2012, LinkedIn gains two new users every second. 8 LinkedIn is also the only social networ king service that has more male users than female users. 9 LinkedIn places the user’s professional history and experience at the center of the platform. LinkedIn users are also strongly encouraged to limit their connections to users they’ve met in real life. Common LinkedIn Terms Accounts LinkedIn offers tiered premium accounts beyond the free Basic version. Business, Business Plus, and Executive accounts offer increased features and functionality. Connection LinkedIn users indicate their professional relationship by connecting to each other. Degree s Connections are indicated in degrees . First degree connections are users with whom you are connected. Second - degree connections are “friends of friends,” or those connected to your first - degree connections. Third - degree connections are contacts of second - degree connections. Introduction LinkedIn users offer introductions to other users they may not otherwise know. Group LinkedIn groups are public or private moderated groups of users who share similar interests. Network A user’s connections, measured in first -, second - , and third - degree connections. Recommendation Users write recommendations to endorse other users, businesses, or services.

Launched in 2009, Foursquare is a location - based social network that encourages users to “check - in” to real - world locations and events by awarding points and b adges for application activity. Users can leave tips and recommendations, create lists of places and activities, and track their friends as they check in around the world. Foursquare has become popular with business owners as a low - cost way to encourage re peat business. Foursquare has over 20 million users 10 Instagram . Part social network, part online photo - sharing service, Instagram allows users to personalize photos with stylized filters and share those photos via the application and other popular social networking services. Launched in 2010, Instagram claims 30 million users and was acquired by Facebook for a reported $1 billion in April 2012. 11 Pinterest An online pin - board, Pinterest allows users to “pin” interesting content and images from around the W eb, share those “pins” with their friends, and collaborate on shared “ pinboards. ” Pinterest launched in 2010 and has over 1 0 million registered users.

The origins of Social media.

1969

CompuServe was the first major commercial Internet service provider for the public in the United States. Using a technology known then as dial-up, it dominated the field through the 1980s and remained a major player until the mid-1990s.

1971

The first email was delivered.

1978

Two Chicago computer hobbyists invented the bulletin board system (BBS) to inform friends of meetings, make announcements and share information through postings. It was the rudimentary beginning of a small virtual community. Trolling and flame wars began.

1979

Usenet was an early bulletin board that connected Duke University and the University of North Carolina.

1984

The Prodigy online service was introduced. Later, it grew to become the second-largest online service provider in 1990, with 465,000 subscribers compared with CompuServe's 600,000. In 1994, Prodigy pioneered sales of dial-up connections to the World Wide Web and hosting services for Web publishers. Subsequently, it was resold repeatedly and now is part of AT&T.

1985

The America Online (AOL) service opened.

1989

British engineer Tim Berners-Lee began work at CERN (European Organization for Nuclear Research, in Switzerland), on what was to become the World Wide Web.

1992

Tripod opened as a community online for college students and young adults.

1993

CERN donated the WWW technology to the world.

Students at NCSA (National Center for Supercomputing Applications at the University of Illinois at Urbana-Champaign) displayed the first graphical browser, Mosaic, and Web pages as we know them today were born.

More than 200 Web servers were online.

THE DAWNING

1994

Beverly Hills Internet (BHI) started Geocities, which allowed users to create their own websites modeled after types of urban areas. GeoCities would cross the one million member mark by 1997. There were 38 million user Web pages on GeoCities before it was shut down for United States users in 2009. Yahoo, which opened as a major Internet search engine and index in 1994, owns GeoCities today and offers it only as a web hosting service for Japan.

More than 1,500 Web servers were online in 1994 and people were referring to the Internet as the Information Superhighway.

EarthLink started up as an online service provider.

1995

Newsweek headlines an article: The Internet? Bah! Hype alert: Why cyberspace isn't, and will never be, nirvana.   read it here »

1997

The Web had one million sites.

Blogging begins.

SixDegrees.com lets users create profiles and list friends.

AOL Instant Messenger lets users chat.

Blackboard is founded as an online course management system for educators and learners.

1998

Google opens as a major Internet search engine and index.

1999

Friends Reunited, remembered as the first online social network to achieve prominence, was founded in Great Britain to relocate past school pals.

2000

In the world of business and commerce, the dot.com bubble burst and the future online seemed bleak as the millennium turned.

Seventy million computers were connected to the Internet.

2001

Wikipedia, the online encyclopedia and world's largest wiki, was started.

Apple started selling iPods.

2002

Friendster, a social networking website, was opened to the public in the U.S. and grew to 3 million users in three months.

AOL had 34 million members.

2003

MySpace. another social networking website, was launched as a clone of Friendster.

Linden Lab opened the virtual world Second Life on the Internet.

LinkedIn was started as a business-oriented social networking site for professionals.

There were more than 3 billion Web pages.

Apple introduced the online music service iTunes.

2004

Facebook, another social networking website, was started for students at Harvard College. It was referred to at the time as a college version of Friendster.

MySpace surpassed Friendster in page views.

Podcasting began on the Internet.

Flickr image hosting website opened.

Digg was founded as a social news website where people shared stories found across the Internet.

AFTER THE DAWN

2005

Bebo, an acronym for Blog Early, Blog Often, was started as another social networking website.

News Corporation, a global media company founded by Rupert Murdoch, with holdings in film, television, cable, magazines, newspapers and book publishing, purchased MySpace.

Facebook launched a version for high school students.

Friends Reunited, now with 15 million members, was sold to the British television company ITV.

YouTube began storing and retrieving videos.

There were more than 8 billion Web pages.

2006

MySpace was the most popular social networking site in the U.S. However, based on monthly unique visitors, Facebook would take away that lead later, in 2008.

Twitter was launched as a social networking and microblogging site, enabling members to send and receive 140-character messages called tweets.

Facebook membership was expanded and opened to anyone over age 13.

Google had indexed more than 25 billion web pages, 400 million queries per day, 1.3 billion images, and more than a billion Usenet messages.

2007

Microsoft bought a stake in Facebook.

Facebook initiated Facebook Platform which let third-party developers create applications (apps) for the site.

Facebook launched its Beacon advertising system, which exposed user purchasing activity. Beacon sent data from external websites to Facebook so targeted advertisements could be presented. The civic action group MoveOn.org and many others protested it as an invasion of privacy. Beacon was shut down in 2009.

Apple released the iPhone multimedia and Internet smartphone.

2008

Facebook surpassed MySpace in the total number of monthly unique visitors. Meanwhile, Facebook tried unsuccessfully to buy Twitter.

Bebo was purchased by AOL. Later, AOL would re-sell the relatively-unsuccessful social media site.

2009

Facebook ranked as the most-used social network worldwide with more than 200 million. The site's traffic was twice that of MySpace.

Citizen journalists everywhere were electrified when Twitter broke a hard news story about a plane crash in the Hudson River. The New York Times later reported a user on a ferry had sent a tweet, "There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy."

Unfriend was the New Oxford American Dictionary word of the year.

Microsoft's Bing joined Yahoo and Google as major search engines on the Internet.

ITV sold the relatively-unsuccessful Friends Reunited social media site to Brightsolid Limited.

It's estimated that a quarter of Earth's population used the Internet.

Google saw one trillion unique URLs – after eliminating duplicate entries.

The Internet had at least 27 billion web pages and could have had as many as 58 billion web pages. They changed so many times a day it was nearly impossible to count.

2010

Facebook's rapid growth moved it above 400 million users, while MySpace users declined to 57 million users, down from a peak of about 75 million.

To compete with Facebook and Twitter, Google launched Buzz, a social networking site integrated with the company's Gmail. It was reported that in the first week, millions of Gmail users created 9 million posts.

Apple released the iPad tablet computer with advanced multimedia and Internet capabilities.

AOL sold the relatively-unsuccessful Bebo social media site to Criterion Capital Partners.

The Democratic National Committee advertised for a social networks manager to oversee President Barack Obama's accounts on Facebook, Twitter and MySpace.

It was estimated the population of Internet users was 1.97 billion. That was almost 30 percent of the global population.

The Internet had surpassed newspapers as a primary way for Americans to get news, according to the Pew Internet and American Life Project. The Internet was the third most popular news platform, with many users looking to social media and personalized feeds for news. National and local TV stations were strong, but the Internet was ahead of national and local newspapers.

2011

Social media were accessible from virtually anywhere and had become an integral part of our daily lives with more than 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users.

Social media commerce was on the rise along with mobile social media via smartphones and tablet computers.

Public sharing of so much personal information via social media sites raised concern over privacy.

Apple introduced the Ping social network for music and integrated with iTunes.

Both MySpace and Bebo were redesigned and updated to compete with the far more successful social networks Facebook and Twitter.

It was estimated Internet users would double by 2015 to a global total of some four billion users, or nearly 60 percent of Earth's population.

2012

Ever more people are connecting to the Internet for longer periods of time. Some 2 billion people around the world use the Internet and social media, while 213 million Americans use the Internet via computers while 52 million use the Web via smartphone and 55 million use it via tablets. People also connect to the Internet via handheld music players, game consoles, Internet-enabled TVs and e-readers.

It is estimated Internet users would double by 2015 to a global total of some four billion users, or nearly 60 percent of Earth's population.

Social media has come of age with more people using smartphones and tables to access social networks. New sites emerge and catch on. The top ten social networks are Facebook, Blogger, Twitter, Wordpress, LinkedIn, Pinterest, Google+, Tumblr, MySpace and Wikia.

More than half of adults 25-34 use social media at the office. Almost a third of young adults 18-24 use social media in the bathroom. All use social networks to stay connected with acquaintances, be informed and be amused.

Advertisers look to social "likes" to enhance brand visibility.

Facebook reached a billion users in 2012.

YouTube has more than 800 million users each month with more than 1 trillion views per year or around 140 views for every person on Earth. Seventy percent of YouTube traffic comes from outside the U.S. YouTube is local in 43 countries and uses 60 languages. Some 72 hours of video are uploaded to YouTube every minute with more than 4 billion hours of video watched each month on YouTube.

Apple closed the Ping social network in 2012 and improved iTunes.

Public sharing of so much personal information via social media continues to elevate privacy concerns.

2013

YouTube topped one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue.

Facebook user total climbed to 1.11 billion.

Twitter had 500 million registered users, with more than 200 million active.

Apple's customers have downloaded over 50 billion apps and the company again improved iTunes, even as iPads were revolutionizing social games.

Yahoo purchased Tumblr blogging-social media network, with 170 million users and 100 million blogs.

Flickr had 87 million users and stored 8 billion photos, while Instagram had 100 million users storing 4 billion photos.

LinkedIn had 225 million users, while MySpace had 25 million users.

Pinterest had 48.7 million users, while WordPress hosted 74 million blogs.

Dropbox had more than 100 million users with 1 billion files uploaded daily.

Google+ had 343 million users.

Reddit had 69.9 million monthly users, with 4.8 billion monthly page views.

The People's Liberation Army of China and the Syrian Electronic Army rose among the gaggle of infamous hackers.

Privacy concerns continued over public sharing of personal information on social networks.

There were 156 million blogs. Blogs, online videos and podcasts continue to be staples for marketers.

An Australian survey found 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet.

Astronauts aboard the International Space Station regularly tweeted live from space to a global audience.