Day 2
First Social Media Exercise
Taking first day, Back to Face book
Dig deeper in to Face book
-Create a Face
book Fan page
https://www.facebook.com/pages/create/?ref_type=sitefooter
Preparing for Promotion
-
Page Must be full with logo and we will talk about our
content.
Page optimization
-Place
interesting content.
-Post pictures
and videos.
-Ask
questions.
Tips
Social Media Strategy/ Sales Strategy.
-Objectives
and goals.
Template
Social Media Strategy School/Office/Department:
__________________________________________ Social media project lead(s):
_________________________________________________ Date compiled: ____ / ____ /
____
Date approved:
____ / ____ / ____
Goals: (e.g. build buzz/awareness,
promote program/event, create a community for a specific audience)
Metrics for success: (e.g. buzz/conversation, brand
awareness, traffic to website, subscribers/followers/fans, audience insights)
Content Types: (e.g. event updates, news items,
interviews, blog posts, photos, trivia, questions)
Cross - Promotion strategy: (i.e. social media tie - ins to
companion SM channels, e - mail marketing, print materials, website, etc.)
Tracking tools: (e.g. bitly links, Google
Analytics, Facebook Insights, YouTube Insights)
Facebook
Do we create a
fan page, group, and/or event listing?
What related
Facebook properties currently exist?
Who will
administrate our Facebook presence? (add specific names) o Process for sharing
administration (i.e. posting schedule, who answers questions, etc.) Posting
frequency?
Monitoring/responding
frequency?
What content
types will be shared? (e.g. even t updates, news items, blog posts, photos,
trivia, questions)
What content
will be solicited? (e.g. answers to questions, photos/video)
How will we
acquire more fans?
Contests?
(e.g. retweet for a prize)
Will we use
Facebook ads?
If so, for
what and to what end?
Twitter
Do we create a
Twitter account?
What related
Twitter properties currently exist?
Who will have
access to the Twitter account(s)? Process for sharing administration (i.e.
posting schedule, who answers questions, etc.)
Tweeting
frequency?
Monitoring/responding
frequency?
What content
types will be shared? (e.g. event updates, news items, blog posts, photos,
trivia, questions)
What content
will be solicited? (e.g. answers to questions, photos/video)
Contests? (e
.g. retweet for a prize)
Blog
Do we create a
blog?
What related
blogs currently exist?
Who will have
posting access to the blog?Process for sharing administration (i.e. posting
schedule, who answers questions, etc.)
Blogging
frequency?
What is our
edit orial calendar?
What
categories and tags will we include?
Comment
monitoring/response frequency Comment monitoring/response policy what content
types will we post? (e.g. interviews, multimedia, trivia, updates) What content
will be solicited? (e.g. answer s to questions, photos/video)
You Tube
Do we have
video content for You Tube?
What related
video content/You Tube channels currently exist?
Who will have
posting access to You Tube?
Posting
frequency?
Comment
monitoring/response frequency Comment monitoring /response policy what topics
will our videos cover? (e.g. walking tours, interviews, event recaps)
Will we
solicit video content to upload ourselves or add to a playlist?
Will we create
playlists?
If so, what
will we create?
Will we
favorite external video s or add to playlist(s)?
Linked In
Will we
utilize an existing Linked In group or create a new one?
Will we create
a Link edit event?
What are the
targets and goals you want to achieve?
-Branding.
Working witch
Facebook Advertising
Content
Marketing/Posts
Ads
Tags
Marketing
tools and techniques
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